Project
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SANSHU!
Year
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2024
Role
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Creative Direction
Design
Animation
Summary
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SANSHU! is a blockchain-enabled Web3 community focused around finance. They approached me with the task of refreshing & reintroducing the brand for their community. With the help of Set Angle, we took inspiration from anime and classic video games, and blended that with modern and retro styles. Delivering a kinetic explainer, fresh brand identity, and a complete stream package.
Project
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Select Frames
Building on our new brand guidelines, we designed every scene to reintroduce the brand to its audience and investors. Each frame was meticulously hand-animated to capture the high-energy essence of SANSHU.
Credits
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Creative Direction - Kai Webb, Set Angle
Animation - Kai Webb, Set Angle, Jay Wei
Design - Kai Webb, Set Angle, Jay Wei
Special Thanks
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A huge thanks to Imsety & Jay for working with me on this project. We were a great team and support system for each other. Also thanks to SANSHU! for reaching out and working with us. Truly felt like we brought the brand back to life.
Copyright
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© 2026 Kai Webb | Kairgb